Sales Intelligence
Everything you need to close. Internal use only — do not share.
Intro
Product / Offer Sheet
A complete reference of the UpDistry offer — structured for clarity and designed to be read in under 10 minutes.
Finding distributors, importers, sales agents and professional buyers worldwide is one of the hardest and most expensive challenges for any producer trying to grow internationally.
- Trade shows are brutal: Tens of thousands of euros per event — plus travel, staff, logistics. Most SMEs can't sustain this.
- No network, no reach: Most producers simply don't have the connections to open new markets on their own.
- Long, complex cycles: Export negotiations can stretch over years. Hiring local sales reps in every target country is out of reach for most SMEs.
- UpDistry solves all of this: Automatically, around the clock, at a fraction of the cost.
Producer of wine, spirits, food, health, beauty or consumer goods. SME. Limited resources for international development.
Can't afford export managers in every country. No budget for fairs, prospecting campaigns or international reps.
Product is export-ready. They lack the time, the network and the consistent process to make international growth happen.
CEO, Founder, Export Director. Direct budget authority. Not an assistant or marketing manager.
Custom App Built for the Brand
We build a fully custom application, developed in-house, tailored exclusively to each brand. Stores their company profile, product catalog, target markets, buyer criteria, pricing and more. All unlimited and updatable in real time.
AI Agents Work 24/7
Once live, AI agents prospect continuously on behalf of the brand — finding importers, distributors, sales agents and professional buyers that match the exact criteria defined: by country, buyer type, distribution channel.
Specialized Agents on Demand
Economic intelligence agents monitor market opportunities and industry news in real time. Commercial agents (optional add-on) engage prospects autonomously in live conversations.
The Brand Receives Results
Qualified leads, sample requests, quote inquiries, and sales conversations — delivered continuously, without the brand lifting a finger.
- Built by insiders, not just engineers: Our team combines engineers with importers and F&B industry experts who have personally attended dozens of international trade shows, visited hundreds of producers, and sold to tens of thousands of professional buyers worldwide — before AI even existed.
- Proprietary buyer network: We bring a proprietary network of tens of thousands of verified buyers, continuously enriched and updated. Not scraped data — real, qualified contacts.
- Our own protected AI: The only platform connected to our own proprietary internal AI — built exclusively for international import and distribution in food, beverage and consumer goods. No other tool on the market has this.
- 100% custom, not SaaS: Every application is built exclusively for one brand. Your data stays isolated, confidential, and entirely yours. You receive the full source code.
From day one: The brand has ongoing conversations with distributors, importers and professional buyers — every week, all year long, even when they're on holiday.
- Never-stop prospecting: Even if the client forgets to prospect, the system prospects for them. It never stops making contacts or sending proposals.
- Proportional growth: Sales are directly proportional to the number of contacts made and proposals sent. This system operates at a scale and consistency no human team can match.
- No upper limit: New clients, distributors, importers and buyers — continuously, with no ceiling.
- Inbound partner pipeline: The optional commercial agent feature actively finds new partners paid on commission, adding inbound partnership opportunities on top of direct sales leads.
Prosecco producer. Currently does 10% of revenue through exports. Goal: reach 50% within two years.
UpDistry handles the entire prospecting and outreach workload automatically and autonomously. The brand gets guaranteed activity every single day — without hiring export staff, attending fairs, or managing any outreach team.
This applies to any producer in wine, spirits, food, health, beauty or consumer goods who has a quality product and wants international distribution without building an expensive export infrastructure from scratch.
How are distributors selected?
Based on the brand's products and their target buyer criteria. Example: if the client wants to reach restaurants in Miami, the AI targets HoReCa distributors operating in Miami — precisely matched to their profile.
Who is already using UpDistry?
Launching June 2026, following a successful internal test on a fictional brand. The prospects you're speaking with would be among our first real clients — first-mover advantage.
Will the price change?
Yes. The launch price of €19,700 is available for the first month only. It increases each month until reaching the standard price of €50,000. Use this urgency on the call — it's real.
Why is this not a SaaS?
Because the client's data is confidential and must stay that way. Every application is completely separate and isolated — their information is never shared with or exposed to any other client.
Are sales guaranteed?
Yes — in the same way that attending multiple trade shows or running prospecting tours guarantees results: sales are proportional to the number of contacts and proposals made. The advantage is that UpDistry prospects non-stop, so it sells non-stop.
Is there support?
Technical team available Monday–Friday throughout the year. AI agents available 24/7 to assist at any time.
Is it easy to use?
Absolutely. Designed to be simple enough for anyone — no technical knowledge required.
Sales Process / Closer Playbook
Everything you need to run a professional closing call — from ICP to follow-up. Read this before your first call.
CEO or Founder of a spirits, wine, food & beverage, or consumer goods brand. Owner of the product. Has real export ambition — not just a vague idea.
Grow international sales — more countries, more distributors, more importers. Wants a consistent, scalable export process without building a full team.
Good product. Limited export infrastructure. No time or network to prospect consistently. Current approach (fairs, referrals, agents) is slow and expensive.
Business valuation, cash flow, legacy. They want to build real international distribution — and they know the window to move is now.
Pre-call Prep — 5 min before
Review CRM notes. Check prospect's brand website and LinkedIn. Know their product category and any current markets. Camera and audio tested.
Opening — 3 min
Confirm agenda and time. Verify decision-maker: "You're the one who'd make this decision, correct?" Professional and direct from the start.
Discovery — 20 min
Understand where they are and where they want to go on export. Ask about current activity, what's not working, annual budget, objectives — and why growing export matters to them personally right now (valuation, cash, ambition).
Solution Presentation — 10 min
Present UpDistry as the direct answer to their specific situation. Use what they just told you. Don't pitch everything — show only what's relevant to their product, their targets, and their timeline.
Objections — 10 min
Welcome objections. Isolate each one, address it, confirm it's resolved before moving on. Never skip past an objection without a clear "yes, that makes sense now."
Close — 5 min
Summarise. Make the next step natural and specific. "Based on what you told me, the next step is X — does that work this week?" Then silence.
Post-call CRM — Within 2 hours
Log outcome, stage, objections, next action, follow-up date. Mandatory. No exception.
Goal: Understand where they are, where they want to go, what's blocking them — and why it matters to them personally. Let them talk. Take notes.
- Export ambition: "How much do you want to grow your export in the next 6 months? In 2 years? What does success look like for you?"
- Current situation: "What percentage of your revenue comes from export today? How many countries are you in — and how many do you want to open?"
- What's in place: "What do you currently have in place for international development — a team, agents, brokers, trade shows?"
- Product positioning: "How would you describe your positioning? Volume — supermarkets, convenience stores, online — or premium — HoReCa, airlines, fine food retailers, hotels?"
- Trade shows & staff: "Are you doing international trade shows? Do you have export staff who travel? What does that cost you per year?"
- Prospecting activity: "How much are you actively prospecting right now? How many new hot leads — distributors, importers, buyers — are you generating per month?"
- Current blockers: "What are your main obstacles to growing export today — time, budget, network, lack of staff, administrative complexity, something else?"
- What needs to change: "If you could change one thing about your current approach to international sales, what would it be?"
- Annual budget: "What budget are you ready to invest per year in your export development?"
- The real why: "Why is this important to you right now specifically — is it about company valuation, cash flow, a personal objective, something else?"
- Finding quality distributors is hard: The real difficulty isn't just finding distributors — it's finding ones who genuinely love the brand, buy consistently, pay reliably, and are in it for the long term. That takes time, trust, and a network most SMEs don't have.
- Prospecting is slow and expensive: Trade shows cost tens of thousands per event. Export staff travel constantly. Results are unpredictable and the pipeline is never full enough.
- No consistent process: Most brands prospect in bursts — a fair here, a trip there. No ongoing structured outreach. The moment the founder stops pushing, international growth stalls.
- Limited network: Opening a new country requires knowing the right people. Most producers don't have that network in 10, 20, or 30 markets — and building it takes years.
- No time: The CEO is also the winemaker, the sales director, and the operations manager. International development is always the priority that gets pushed back.
- Long sales cycles: A distributor relationship can take 1–3 years from first contact to first order. Without a system running continuously, those conversations never even start.
- "We already have a broker / export agent" — They rely on one or two intermediaries. Are those contacts generating enough, consistently? What happens if they stop?
- "It's too expensive" — Almost always a value or trust issue, not a real budget ceiling. Reframe: one new distributor vs. the investment.
- "We're already doing trade shows" — Sporadic, expensive activity ≠ a system. What's the cost per lead? What happens between events?
- "How do we know the distributors will be quality?" — Valid. Answer: targeting is based on their exact criteria — country, channel, buyer type.
- "I need to think about it" — Hides a real objection. Always isolate: "What specifically do you need to think about?"
- "Now is not the right time" — Pin to a specific date. The launch price urgency (€19,700 → €50,000) is real — use it.
- "I need to talk to my partner / board" — Get all decision-makers on a single call. Don't let the deal cool down waiting on a conversation you're not in.
- "We only pay on commission" — They think they want a commission-only agent, not a platform. Clarify the difference — then redirect to what UpDistry actually does for them.
- "Is it difficult to use?" — Reassure immediately. No technical knowledge required.
"We already have a broker / export agent."
Response: "That's great — and I'm not suggesting you replace them. I'm asking: is that one relationship filling your pipeline consistently, or are you still dependent on sporadic activity? UpDistry runs 24/7, generating 30+ new contacts per month. It complements what you have and removes the dependency on any single person."
"It's too expensive."
Response: "I hear you. What's one new distributor worth to your business per year in revenue? [Pause.] For most brands, a single new distribution contract is worth far more than the platform cost. UpDistry generates 30 targeted contacts per month — the ROI is proportional to the conversations the system opens."
"We're already doing trade shows."
Response: "Trade shows are valuable — but they're episodic. You get 3 days of activity, then silence until the next event. UpDistry gives you the equivalent of that prospecting running every single day, automatically. The two don't compete — the system fills the gap between events."
"How do we know the distributors will be quality?"
Response: "The AI targets based on your exact criteria — the country, distribution channel, buyer type, and market segment you define. If you want HoReCa distributors in Germany or fine food importers in the UK, that's what it targets. Precision is built into the search."
"I need to think about it."
Response: "Of course — what specifically do you need to think about? Is it the investment, how the contacts are generated, or the fit for your brand?" — Isolate, address, re-close.
"Now is not the right time."
Response: "When would be? [Pin a date.] One thing to flag: the launch price of €19,700 increases every month until it reaches €50,000. That window is real. The product doesn't change — the price does. Would it make sense to lock in the price now and start when you're ready?"
"I need to talk to my partner / board."
Response: "Absolutely — when can we all get on a 20-minute call together? It's much more efficient than explaining this through you. I can answer their questions directly. When are they available this week?"
"We only pay on commission — we're looking for commission-based sales agents."
Response: "When you say that — do you mean you're specifically looking for commercial agents paid on commission, rather than distributors or importers? [Confirm.] If so, good news: 1 commercial agent search is already included every month in the subscription — that's 12 per year included in the base offer. You can also add more as an option. That said, UpDistry does both — it finds distributors, importers, AND commission-based agents. We can configure the monthly quota to focus more on agent searches if that's your priority. Would that work for you?"
"Is it difficult to use?"
Response: "Not at all — we built it so that anyone can use it, no technical knowledge required. And once we deliver your platform, we schedule a onboarding video call with you to walk through everything together, make sure it's all set up correctly, and answer any questions. Our technical team is also available Monday to Friday throughout the year."
When you see these, stop selling and move to the close.
- They ask about the setup timeline: "How long before it's live?" — They're already planning around it.
- They ask about targeting specifics: "Can it target importers in Japan?" — They're mentally inside the product.
- They use "we" language: "My team would need access to..." — They're picturing themselves as a client.
- They ask about payment: "Is there a payment plan?" — Budget is real. Cash flow is the only question.
- They volunteer their budget: "We had around €20K set aside for this" — They're qualifying themselves for you.
- Objections stop, questions start: They shift from pushing back to asking practical questions. The decision has been made quietly.
- They ask about other clients: "Do you have clients in wine / spirits?" — They want social proof. Give it directly.
- "How does it work after this call?" — The strongest buying signal. They're already past the decision. Walk them straight into the next step (quote → signature → build → delivery).
- Pitching before discovering: Never present the solution until you understand their situation. A generic pitch loses to a personalised one every time.
- Talking more than 40% of the time: Your job in the first 20 minutes is to ask and listen. If you're talking more, you're doing it wrong.
- Not confirming decision-maker status: Confirm within the first 3 minutes. Don't invest 45 minutes with someone who can't sign.
- Accepting "I'll think about it" without isolating: It always hides a real objection. Always ask: "What specifically needs more thought?"
- Discounting without authorisation: Never offer a price reduction on your own. Escalate to the team first, every time.
- No clear next step at the end of the call: Every call ends with a specific date and action locked. "I'll be in touch" is not a next step.
- Skipping CRM update: Log within 2 hours. A pipeline you can't read is a pipeline you can't work.
Summary
Recap what they told you: their current export situation, their goal, and their main blocker. "You said you want to reach X% export in Y months, you don't have a consistent prospecting process, and your main constraint is [time / network / cost]."
Bridge to Solution
"That's exactly what UpDistry was built for. It runs 24/7, targets the exact type of buyers you want, and generates 30+ qualified contacts per month — without you lifting a finger."
Trial Close
"Does that match what you're looking for?" — If yes, go to main close. If hesitation, handle it first.
Main Close
"The next step is straightforward — we set up your platform at the launch price of €19,700, and you're live within a few weeks. Does that work for you this week?" — Then silence. Do not fill it.
Lock the Action
Once agreed: "I'll send you a summary email right after this call. The team will follow up with next steps by [day]. Does that work?" Leave the call with a confirmed date and action.
The silence rule: After the close question, stop talking. The next person to speak loses. Hold it — 10 seconds, 20 seconds, however long it takes.
Send the Quote — Same day
Send a clean quote with the platform setup fee (€19,700 launch price) and the monthly subscription (€697/month). Keep it simple and professional. Remind them the launch price is time-limited.
Signed Quote + Deposit
Client signs the quote (order form) and pays the deposit. This is the confirmation that the project is live. Notify the team immediately once received.
Platform Build
The team builds the custom platform. The client receives their fully tailored application within 2 to 4 weeks of deposit confirmation.
Balance Payment
Client pays the remaining balance on delivery of the platform.
Onboarding Call
A onboarding video call is scheduled with the client to walk through the platform together, make sure everything is configured correctly, and answer any questions. The platform is simple — this call ensures a smooth launch and a confident client.
If they don't sign after the call: One follow-up same day, one at 48 hours, one at 7 days. After 3 touchpoints with no decision, log as nurture (30-day revisit). Don't chase indefinitely.
Pricing & Commission Sheet
Full pricing, commission structure, payment terms and rules. Internal reference only — do not share with prospects.
Fully custom dedicated platform. Client owns the source code.
Available until the last day of the current month. Price increases monthly toward standard rate.
Floor price — last resort only: If price is the absolute blocking point AND the client is ready to sign within 24 hours, the setup can be offered at a minimum of €7,999. Do not offer this proactively. Only use it to save a deal that would otherwise be lost. Always try to close at €19,970 first.
- 30 guaranteed contacts/month — importers, distributors, professional buyers
- 1 commercial agent search/month — included
- Hosting, maintenance & updates — fully managed
- Economic intelligence agents — market opportunities & news, real time
- AI chatbot — for prospect responses
- Email templates & outreach sequences
- No long-term commitment. Cancel anytime. You keep the code.
If they don't want the full package
- Stop everything — €0/month: They cancel the subscription completely. They keep the source code and can reconnect the platform to any other AI service, agent provider, or hosting at any time.
- Hosting only — €97/month: We continue to host, maintain, and update the platform and provide technical support — without the AI agents or monthly contacts. For clients who want to keep the app live with their own tools.
How to position it: "The €697/month is what keeps the engine running — the AI agents, the contacts, the maintenance. If you ever decide to stop, you keep the platform. You can pay €97/month just for hosting and support, or take it completely and host it yourself. You're never locked in."
- Custom website optimised for AI agents: A dedicated website built for AI discoverability, export landing pages, and international buyer journeys — priced on quote
- Export sales pages: Custom pages targeting specific markets, channels, or buyer types — priced on quote
Upsells are quoted by the team post-signature. Flag upsell opportunities in CRM — do not commit to scope or price yourself.
Clients can add extra commercial agent searches per month directly from their dashboard:
per month
per month
per month
1 commercial agent search is already included in the base monthly subscription. Additional options are managed directly from the client dashboard.
| Sale | Your Commission |
|---|---|
| Setup fee below €10,000 | €1,000 flat |
| Setup fee €10,000 and above | 10% of setup fee |
| Monthly subscription (recurring) | 10% per month, as long as client stays active |
Examples: Sell at €19,970 → your commission = €1,997. Sell at €7,999 → your commission = €1,000 flat. Client stays on €697/month → you earn €69.70/month recurring for as long as they stay.
Self-sourced lead bonus (optional): If you find and bring the lead yourself — outside of the CRM — you earn an additional +€500 on top of your standard commission. Log it in CRM as self-sourced at the time of the call.
50% Deposit — Within 24 hours
To benefit from the launch price, the client must send a bank transfer within 24 hours of signing, with proof of transfer date. This is the condition for locking in the discounted rate.
Platform Build — 2 to 4 Weeks
Once the deposit is confirmed, the team builds the custom platform. Delivery within 2 to 4 weeks.
50% Balance at Delivery
We send the source code and the balance invoice. Client pays. Once payment is confirmed, we activate the AI agents and schedule the onboarding call.
Onboarding Call
A 1-to-1 video call with one of our experts to walk through the platform, configure everything correctly, and answer all questions. Simple platform — this call ensures a confident launch.
Your commission is triggered on deposit confirmation. You are paid within 5 business days of deposit receipt. Recurring commission on the monthly subscription is paid monthly as long as the client remains active.
No refund on the source code. The custom platform represents dozens of hours of engineering work. Once delivered, it is non-refundable.
- How to handle it on the call: You do not need to raise this proactively. If a prospect asks, respond: "The contract includes standard terms — the team will send those with the quote for you to review."
- Disputes: Escalate immediately to the team. Do not engage with a prospect who raises a dispute — it's handled by the back-office, not by you.
The offer is only valid if signed within 24 hours. We currently have 8,000 producers on our waiting list. We cannot make this offer to everyone — and the launch price is available for the current month only. Be direct about this. It's real urgency, not manufactured pressure.
- The 24-hour signature rule: "To benefit from this price, I need to receive the signed order form and the bank transfer within 24 hours. After that, the standard price applies." State this clearly before the close.
- The launch price window: "This price is available until the last day of the month. It increases after that, every month, toward the standard price of €50,000." Use the date — make it concrete.
- The floor price: Only if the deal is genuinely lost on price and they commit to signing within 24 hours. Minimum: €7,999. Do not go below this. Do not offer it speculatively.
Market Intelligence Sheet
The competitive landscape, market context, and objection ammunition you need to sell with conviction.
No direct competitors at this stage. UpDistry is the only platform combining a fully custom application with a proprietary AI built exclusively for international import and distribution in the food, beverage and consumer goods sector. No other tool on the market does all of this.
- No equivalent AI exists publicly: The AI powering UpDistry is internal, protected, and specialised. It is not built on a generic public model — it is trained specifically for international trade in F&B and consumer goods.
- No platform combines all of this: Custom app + proprietary AI + verified buyer network + agent search + economic intelligence — this combination does not exist anywhere else.
- Trade shows: Tens of thousands of euros per event. Episodic. Results unpredictable. No automation, no 24/7 prospecting, no ongoing pipeline between events.
- Manual prospecting: Hundreds of additional work hours. No specialised database. No AI. No consistency. Results depend entirely on the individual doing the work.
- Export manager / sales rep: Expensive full-time hire. Limited to their personal network. No automation. No scale beyond one person's capacity.
- Generic CRM or outreach tools: Not built for international trade. No sector-specific buyer database. No AI trained on import/distribution data. Not automatic.
Use this on the call: "Everything you're currently doing — shows, manual search, export staff — is more expensive, less precise, and not automatic. UpDistry replaces all of that with a system that runs 24/7 without you."
- Fear of AI: The most common hesitation. They don't fully understand AI yet and are cautious about relying on it. Your response: the window is now. Every competitor will adopt this — the only question is whether they move first or last.
- "We're doing fine without it": They have some export activity and don't feel the urgency. Your response: what they're doing today represents a fraction of what's possible with an automated system running continuously.
- Inertia: Change is uncomfortable. They're used to their current approach, even if it's slow and expensive. Your response: the cost of doing nothing compounds every month their competitors are in the system and they're not.
Core message: "The brands that don't adopt this will watch their competitors take the distribution relationships they should have had. This isn't optional in 3 years — move now while it's still an advantage."
There are no current solutions that do what UpDistry does. The market for automated, AI-powered international distributor prospecting — specialised for food, beverage and consumer goods — does not yet exist as a category. UpDistry is creating it.
Brands today choose between: doing nothing, spending heavily on trade shows, hiring export staff, or trying to manually prospect through LinkedIn or directories. None of these are automated, none are specialised, and none run 24/7.
| Criterion | Trade Shows | Export Manager | Manual Prospecting | UpDistry |
|---|---|---|---|---|
| Runs 24/7 | No | No | No | Yes |
| Specialised AI | No | No | No | Yes — proprietary |
| Verified buyer database | No | Limited | No | Tens of thousands |
| Automatic outreach | No | No | No | Yes |
| Cost | €10K–€50K/event | €40K–€80K/year | Hundreds of hours | €19,970 setup + €697/mo |
| Scales without extra cost | No | No | No | Yes |
Innovative. Early market. UpDistry is a new category — not a mature product with established competitors. The producers you're speaking with are early adopters. Frame this as an advantage: they get in before it becomes standard practice.
Early movers gain a structural distribution advantage before this becomes a standard tool across the industry. The window to be first in your sector is open now.
As AI adoption grows, every brand will eventually use tools like this. The brands that start now build a 2–5 year head start in distributor relationships over those who wait.
| Alternative | Typical Cost | What They Get |
|---|---|---|
| 1 international trade show | €10,000 – €50,000 | 3 days of activity, limited reach, no automation |
| Export manager (annual salary) | €40,000 – €80,000/year | One person's network, no AI, no scale |
| Prospecting agency / freelancer | €2,000 – €8,000/month | Manual search, generic tools, no specialised AI |
| UpDistry | €19,970 + €697/month | Custom platform + proprietary AI + 30+ contacts/month, 24/7, automated |
Use this frame: "One trade show costs more than the UpDistry platform. And the trade show runs for 3 days. UpDistry runs every day, all year."
"AI is not something we're ready for."
Response: "I understand — and you don't have to be a tech expert to use this. The platform was designed so that anyone can use it, no technical knowledge needed. But more importantly: this shift is happening whether you're ready or not. Every one of your competitors will eventually use tools like this. The only question is whether you're first in your market or last."
"We don't need this — we already have clients."
Response: "That's great — and I'm not suggesting you're failing. I'm saying: you're generating X results with your current approach. UpDistry adds a system that runs 24/7, contacts 30+ qualified buyers per month, and never stops — even when you're on holiday. It's not replacing what you do. It's doing the part you can't scale alone."
"The market keeps changing — what if this stops working?"
Response: "That's exactly why we built it the way we did. Our tool adapts continuously — that's the whole point of the monthly subscription. As the market evolves, the AI and the platform evolve with it. You're not buying a static tool — you're buying an adaptive system."
Lead Qualification Sheet
How to assess a prospect quickly. A qualified lead is one you can close — not just one who agreed to talk.
- Has budget and wants to act: The primary qualifier. They have money to invest and they're ready to move — not exploring, not "just looking."
- Real export ambition: Wants to grow international sales in the next 1–3 years. Not a vague aspiration — a concrete goal with a timeline.
- Decision-maker on the call: CEO, Founder, owner. Has direct authority to sign without a committee vote.
- Quality product, not enough reach: Their product is genuinely competitive internationally — they're held back by process and network, not by product quality.
- Understands the value of investing: Doesn't expect a €20K solution for €1,000. Comfortable investing in tools that generate results.
- No real need to develop export: New clients come in naturally, stocks are low, no pressure to grow. They enjoy trade shows and travelling — export development isn't actually a priority, it's a hobby.
- No urgency: No timeline, no concrete goal, no pressure. If growing export doesn't matter to them in the next 3 years, there's no deal to be made today.
- No budget: Genuinely cannot invest. Not a value issue — an actual financial constraint. Log as nurture.
- Not the decision-maker: Export director, marketing manager, assistant — anyone without budget authority. Don't invest the call time. Escalate or disqualify.
- Loves the status quo: Happy attending fairs, travelling to markets, doing things the traditional way. No interest in automation. Not your prospect today.
Hard floor: €10,000. There is no UpDistry setup below this threshold. If a prospect genuinely cannot reach €10,000, they are not qualified. Log as nurture.
- Target close price: €19,970 (launch price). This is what you aim for on every call.
- Absolute floor: €7,999 — only if the deal is genuinely lost on price and they commit to signing within 24 hours. Do not offer proactively.
- How to detect budget: "What budget are you ready to invest per year in your export development?" — Listen to how they answer, not just what they say. Vagueness usually means budget exists but needs unlocking.
UpDistry works for brands of any size — small artisan producers to established exporters. Size is not a disqualifier.
Very small brands with no stock, no cash, and no realistic export capacity. If they can't deliver to international buyers, the platform generates leads they can't fulfil.
- Export Director on the call (not the CEO/owner): The strongest red flag. An export director is not the budget decision-maker. They can influence, not sign. Either get the owner on a call or disqualify.
- No urgency whatsoever: "We'll think about it for next year" with no concrete reason. Without urgency, there is no close.
- No stock / no capacity: They can't currently fulfil international orders. Leads would be useless to them right now.
- Purely passive about export: Happy receiving the occasional inbound — not motivated to actively grow. No pain, no deal.
They must want to develop export within 3 years — which means acting now. Distribution relationships take time to build. If they want results in 3 years, they need to start today. Use this logic on every call.
- Create urgency if it's not there: "If your goal is to reach X% export in 3 years, the system needs to start working now. Every month you wait is a month of contacts and conversations you'll never get back."
- Reinforce with the price window: "The launch price is available until the end of the month. After that, it goes up. There's no reason to wait — the price only gets higher."
- If there's no urgency at all: Log as nurture. Don't force a close on someone with no reason to move. It won't hold.
Just starting to think about export. Needs education first. Longer cycle. Can close but requires more discovery and awareness work before the pitch.
Already doing some export — trade shows, a broker, a few markets. Understands the problem. Fastest to close. They feel the pain and recognise the gap UpDistry fills.
The sweet spot is the medium-maturity prospect: they have real export activity, they've experienced the limitations of the traditional approach, and they're ready for a better solution.
Confirmed budget is required. Without it, there is no close. Qualify budget early — not at the end of the call.
- Ask directly: "What budget are you ready to invest per year in your export development?" — Ask it as a normal business question, not an interrogation.
- Listen to the reaction: Hesitation and vagueness usually mean budget exists but hasn't been allocated. This is workable. Refusal to answer is a stronger red flag.
- Revenue as a proxy: A brand doing €500K+ in annual revenue can generally invest €10K–€20K in infrastructure. A brand doing €2M+ has no excuse not to.
- If budget is genuinely absent: Don't force it. Log as nurture and move on. Your time is worth more than a deal that won't close.